Eco Store USA
This was a sponsored project through school where we worked with real clients on rebranding their company. We were broken off into groups of 4 to compete against each other to come up with the best solution.
The goal was to create a fresh and creative look that would make EcoStore USA stand out among their competition of other eco-friendly, natural products. The challenge was to develop a system that got the message of being a natural, safe product across in a way that was interesting and dynamic.
The products were broken down into four different product lines: baby, home, pet and body. They were organized by color so that they would be quickly and easily distinguishable if they were grouped together in the stores. The bottles are square, semi-transparent colored plastic with white screen printed labels that give the packaging an interesting tactile quality. The layout of the labels are set up as a modular system that could effectively expand and contract based on the needs of the media. The language is fun, bold and personal, calling out directly to the consumer.
Client Eco Store USA
Skills Branding, Print Collateral, Brand Standards Guide & Applications